About

Ella White is a multidisciplinary brand designer whose work centers on creating thoughtful, experience-driven identities that resonate beyond the shelf and screen.

Ella believes the strongest brands are felt as much as they are seen, from identities that stop you mid-scroll to packaging that invites interaction and illustrations that bring personality to life. Her work blends charm and clarity, balancing timeless design principles with unexpected, contemporary details.

She has contributed to branding and design projects at Aether NY and Moroccanoil, gaining experience across brand identity systems, packaging, and visual storytelling. Ella is currently leading a rebrand for Cook with Color, focused on elevating the brand’s visual language while maintaining approachability and warmth.

Rooted in research and refined through intuition, Ella’s practice is collaborative, intentional, and emotionally aware.